Holiday 2022

The Holiday 2022 season revolved around Giving Something Beautiful and the excitement of unwrapping a gift, and what better to represent that than by wrapping everything? We worked closely with our Sephora US team to utilize the beautiful icons and graphics that were created to make our localized Canadian stores feel elevated and come to life! I was tasked with not only the retail portion of the 2022 Holiday season, but also with the creation of our paid media portion where I worked closely with our Art & Creative Director to make them feel just as magical.