LUNAR NEW YEAR 2022

We’re celebrating Lunar New Year, a holiday of new beginnings, with a message of hope and resilience. This year, we welcome the Year of the Tiger, representing bravery, courage and compassion. This holiday offers an opportunity to reflect, gather and connect. While celebrations may continue to look different for some, the spirit of hope, healing and possibility remain central.

In this project I worked closely with the Creative Director on the styling of the product photography sets for our print and digital assets, and with the graphic designer to execute a various set of assets.