Mother’s Day 2023

What better way to treat the mother figure in your life than with a fragrance from Sephora? For this mother’s day campaign I was tasked to concept, execute and elevate our localized find your fragrance retail fixture along with other retail assets in our Canadian stores. The theme of this Mother’s Day was focused on scents that would evoke a memory of a time and place and transport you there. Therefore, my goal was to bring an ethereal and dream-like aesthetic to our retail assets with spring florals and a warm colour palette with soft glows, to bring clients into a dreamy fragrance world that will evoke memories associated to the different notes. 

I worked closely with the creative director to bring my concept for the fragrance shoot to life, and also placed a little easter egg in one of the engraved fragrances on where I placed my mom’s birthday.