SEPHORA
Father’s Day 2026
Clients perceive fragrance to be a great gift; but many clients (even loyal Sephora shoppers) don’t think to get their fragrance gifts from Sephora, especially men’s. Therefore, I was tasked to create localized creative for Sephora Canada’s fragrance world. This Father’s Day, we’re peeking into Dad’s top drawer—the place where he keeps his keepsakes, past mementos, and future favourites. It’s where the things he cherishes live. This season, we invite clients to gift Dad a scent worthy of a place in his coveted drawer.
Role: Art direction, production design
Creative Director: Lisa Mok
Photographer: Adrian Armstrong
Photoshoot & Final Shot
Retail Assets