SEPHORA

Mother’s Day 2025

Sephora wanted Mother’s Day gifters to feel totally confident that beauty is the most meaningful (and memorable) way to celebrate Mom. With an incredible cross-world assortment, we showed gifters how to knock it out of the park with a gift she’ll reach for every single day—not just on May 11. Because, let’s be honest, these are her forever faves.

Role: Graphic/production design

Creative Director: Lisa Mok

Art Direction: Amy Scott, Natalie Theron

Photographer: Michael Kazik

Retail Assets

Next
Next

SEPHORA BIPOC Pulses