Print & Packaging Design

Sugarlash PRO is a leader in lash artistry, whose aim is to revolutionize the eyelash extension industry by providing innovative products and top-of-the-line education to lash artists everywhere. However, the company was in need of a rebranding and fresh new look to stay ahead of its competitors. I was the sole designer who worked closely with the company’s CEO in bringing new products to fruition, in addition to creating a fresh new look for the existing line.

These projects were also part of a product catalogue that I created for a company team pitch made to ULTA Beauty that resulted in a major corporate partnership.

Please note that some of the product photography is shot by photography partners.

Lash Collection

Coming up with a new concept for an eyelash extension tray is no simple task. How does one change something that is simple, functional, and widely used throughout the industry? At Sugarlash PRO our goal was to transform the interaction between the tray and the artist and make their lives a bit easier. Which brought me to utilize my 3D design skills to create a new lash tray for the industry.